Padilla Moreno, Rafael Mauricio2022-08-292022-08-292021-10-07https://repositorio.unimayor.edu.co/handle/20.500.14203/401Conferencia realizada en el marco del VI International Conference on Communication & Media Studies, Universidad de Toronto, Canadá, October 7-8th 2021. Video disponible en https://youtu.be/HCk1MMdvKukesAttribution-NonCommercial-ShareAlike 4.0 Internationalhttps://creativecommons.org/licenses/by-nc-sa/4.0/Negocios mediáticosPublicidadMarketing digitalRedes socialesMarketingSocial mediaMedia businessAdvertisingVideoconferencia